http://blog.initializehq.com/hourly2009-10-23T14:47:03Zhttp://blog.initializehq.com/post/207675908/the-idea-and-the-brand2009-10-08T17:19:55Zhttp://blog.initializehq.com/post/220963128/brand-identity-complete2009-10-23T14:47:03Z